Man: I would like to agree with you, but there is not point in both of us being wrong.
Woman: F*ck.
-------------------------------------------------------------
Man: If you are tired of guys starring at your boobs, just turn around! We like asses too.
Woman: Jerk.
-------------------------------------------------------------
Woman: Oh god I so need a facial.
Man: *immediately takes of his clothes and waits in the bed*
-------------------------------------------------------------
Man: If you don't want to have kids with me, why don't we just practice?
Woman: Pig.
-------------------------------------------------------------
Man: Can I buy you a drink?
Woman: I have a boyfriend.
Man: Oh I have a goldfish.
Woman: ????
Man: Oh I thought we were talking about shit that don't matter.
Woman: Asshole.
-------------------------------------------------------------
Woman: Oh baby would you write me a poem?
Man: *man immediately takes out a paper and scribbles on it for 5 minutes, hands it over to woman*
Roses are red, violets are blue.
I suck at poetry, now show me your tits.
Woman: Cunt.
-------------------------------------------------------------
During sex, suddenly the man stops and doesn't move.
Woman: What are you doing?
Man: I saw this on YouPorn. It's called buffering.
Woman: Dick.
-------------------------------------------------------------
Woman: You think being a woman is easy? We have to:
1. Shave our armpits.
2. Shave our legs.
3. Wax our privates.
4. Worried about facial hair.
5. Shape our eyebrows.
6. Spend hours straightening or curling our hair.
7. Constantly worry about our figure.
8. Take time to put on make up.
9. Take time to remove make up.
10. Bleed once a month for a week.
11. Give our all just to prove we are as capable as men.
12. Carry a baby for 9 months.
13. Give birth.
14. Freak out over how attractive we are. (WTF?)
15. Deal with sexist comments.
Man: Well, we have to listen to your shit.
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The following describes a typical scenario of a man and a woman withdrawing cash from the ATM machine.
Men:
1) Walk up to machine
2) Open his wallet, retrieves the ATM card
3) Insert ATM card, enter PIN
4) Retrieve card, put in wallet
5) Retrieve cash, put in wallet
6) Walk away
Women:
1) Walk up to machine
2) Search through all of the 112 compartments in handbag for ATM card
3) Insert Card
4) Remove card
5) Insert card the correct way up
6) Search for piece of paper with PIN on it
7) Enter PIN
8) Enter correct PIN
9) Retrieve card, put in bag
10) Walk away
11) Walk back to machine
12) Retrieve cash
13) Drive away
14) Release hand-brake
Men and Women
Jogoya Buffet Restaurant - Food Poisoning
Sigh, yes it's true.
Our team had our Chinese New Year lunch over there and more than 15 of us were down with food poisoning, one even got hospitalized.
I was lucky to recover the next day, after a jab with the doctor in the clinic.
Read all about it: http://www.facebook.com/permalink.php?story_fbid=316091048430231&id=103189713053700
Why Ad Agencies Should Act More Like Tech Startups
I didn't say this, Rei Inamoto did.
And it's damn well said.
Source: Fast Company
Article: Why Ad Agencies Should Act More Like Tech Startups
Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA.
Recently, I tweeted: @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.”
This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late.
One said that I should replace “code” with “technical know-how.” Another one rather defensively tweeted back “code without ideas is just ones and zeros.” To which, someone else responded “Ideas without executions are just dreams.”
We live in a time when the future is more unpredictable than ever. Every year, there is that Next Big Thing. And for the past 10 or more years, we’ve been seeing almost one each year.
It started with Yahoo’s and Netscape’s more than a decade ago. Then Google. Then YouTube. Just when Friendster was losing steam, Facebook came along. Twitter struck with 140 characters a couple of years later. Groupon took 2010 by storm. Instagram reached over 5 millions users in less than 8 months and they only have four employees making that happen.
Not only are these technological advances making a massive and fundamental impact on how we as human beings live, but also how those of us in this small industry of advertising work.
To the point where the world’s biggest advertising festival dropped the word "advertising" from its name this year.
This week, thousands of "advertising" professionals converge on the French Riviera to recognize and celebrate the world’s best work and ideas. As the new name now directly claims, it is celebrating the Culture of Creativity. There will be hundreds of awards given throughout the week. However, what I’m really looking for this week isn’t what wins. I’m looking for the ideas that rewrite the formula.
The work that validates a festival without the word "advertising" in its name.
Coincidentally, the work that is likely to win big is called "Write the Future." It’s an amazing piece of work that made everyone jealous. But it followed a very familiar formula. It ironically validated the old way of advertising: come up with the Big Idea, create a great commercial, and a bunch of executions around it. And I say this with the greatest level of respect because the work made me jealous and it’s absolutely brilliant.
At Cannes as well as other award shows, judges debate about "ideas." What’s the Big Idea? What’s the story (i.e. "Write the Future")? How does it come to life? Are the executions great? Etc, etc.
Ideas in the context of advertising have been about a communication platform to tell stories about a brand. Stories are a useful way of evoking emotions. When consumers have an emotional reaction, they buy into those stories and are more likely to, well, buy your stuff.
The problem is that everyone is telling stories nowadays. Even if you have a good story to tell about your brand, chances are that it’ll get lost.
That’s where I believe that the very definition of the "idea" needs to evolve.
Telling stories is an important aspect of what we do but that alone is not going to get you much. We have to figure out how to enable stories. Put another way: In the 20th century, copywriters had film scripts hidden in their drawers. In this century, creatives should have product ideas ready to go.
Which brings me back to my tweet. Creativity no longer belongs to those who have the word "creative" in their title. In fact, many of the creative ideas of the past few years have been coming out of non-creative people. Well, they were always creative -- it’s just that "creatives" thought they weren’t.
A recent example of the "idea" that is both emotional and functional is Heineken Star Player: (full disclosure - it’s AKQA’s work).
It’s branded software that allows football/soccer fans to "Be In The Game." The insight was that over 70% of spectators watch the game at home. And over 65% of those watch the game with another screen in front of them. The Star Player allows viewers to guess what’s going to happen in the game real-time via a mobile app or Facebook app, thus making the experience even more emotional and social than just passively watching the game.
Whether this piece of work gets recognized at Cannes this week or not is not relevant or even important. What’s important is that it wasn’t the regular copywriter + art director duo who came up with the Idea. It was a combination of a Storyteller and a Software Developer who conceived it.
The big part of this industry is still relegating technology just as an execution, a production task, and not as a strategic point of view. If we take any cues from thee startups of the last decade, leveraging technology in a simple and creative way will get us closer to capturing the hearts and minds of consumers of the 21st century.
Thus, the next phase in the Evolution of the Idea in this century is: Idea = Emotion x Function.
Rei Inamoto is chief creative officer at AKQA.
We did it again!
First it was Malaysia's first augmented reality property showcase for iProperty Group, then it was Malaysia's first iPad2 ordering system for Sakae Sushi.
This time, it's Tiger Beer.
A 3D game that can be played straight off the Facebook wall without installation and the need to accept and approve unlike your typical Facebook applications.
Credits goes to my team for making it happen, and the genius idea from the creative team.
This short campaign which only lasted for 3 weeks has garnered over 30,000+ new likes to the Tiger Beer's Facebook fan page.
Source: Campaign Brief Asia
Source: Marketing Interactive
(Source: Campaign Brief Asia)
Tiger beer has recently launched its Halloween digital campaign using state-of-the-art 3D engine programming coupled with real-time lighting and haunting sound effects. The 'Tomb Creeper' is set to spook Facebook fans for a month-long contest. Consumers are in for some creepy fun as they 'terrorize' their friends and win the creeper's treasures. All they have to do is post an interactive 'Tomb Creeper' video game on their friends' walls and the top three fans with the most click-through stands a chance to win RM1, 000 worth of Tiger beer with their friends at participating outlets.
The rising popularity of Tiger beer has made it an extremely accessible and progressive brand in the market and is on the want list of younger drinkers ranging from 18 to 40 years old. Tiger beer recognizing this insight is leveraging on lively and popular celebrations such as Halloween, in order to connect with this target market. Tiger beer introduced the 'Tomb Creeper' digital campaign as part of the recently launched tagline 'Here's to Tiger Time'. The tagline illustrates that at every occasion worth celebrating, Tiger beer promises its drinkers a great time with their friends.
"There are so many innovative ways for brands to stand out in the digital sphere with an endless plethora of digital technology capabilities we have in store. With digital campaigns sprouting on a daily basis, brands should continuously explore bold and unique digital ideas in order to connect with the digital community and not short-change their experience", says Sam Chan, general manager of G2 Direct Interactive.
The Tiger beer 'Tomb Creeper' tech-savvy digital campaign comprises a fully playable 3D game that can be played directly off each individual's Facebook wall, without any software installation. The lighting effects are rendered in real-time to instill a realistic experience and sound effects infused to further enhance the gaming experience. G2 Direct Interactive, one of the only agencies in Malaysia to offer world-class digital capabilities, ideated and executed the campaign which runs from 29th September to 20th October 2011.
"What we have done here is another innovation. We created one of the first games which can be played off the Facebook wall in 3D, with real time rendered lighting effects, as simple as clicking the play button like how you'd watch a video on your wall, one is in the game. Before this, one has to accept and allow the application before being able to play it on Facebook", Chang Chew Soon, technical director of G2 Direct Interactive, explained.
Football fans are also continuously entertained with many activities through its Tiger FC offerings with more than 500 Tiger FC viewing parties lined up nationwide. Tiger beer and G2 Direct Interactive are also launching more exciting and innovative digital activities in the next three months.
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